Marketing Operations Associate

The American Enterprise Institute (AEI), a public policy think tank in Washington, DC, seeks an on-site, collaborative team player to become our next marketing operations associate. The anticipated start date for this position is as soon as possible.  

The person in this role will work closely with colleagues throughout AEI on all aspects of email marketing. Primary responsibilities include training and educating users on marketing system features and best practices; supporting the implementation, management, and analysis of email marketing campaigns across the Institute; and managing the marketing platform’s configuration.

We’re searching for someone enthusiastic about email marketing and about training and mentoring colleagues on best practices in marketing. The ideal candidate will have at least one year of marketing automation experience with Marketo or a similar platform, keen attention to detail and quality, exceptional oral and written communication skills, a self-starting attitude and entrepreneurial spirit, and an interest in the principles of expanding liberty, increasing individual opportunity, and strengthening free enterprise.

This is an excellent opportunity to help administer the systems that drive AEI’s marketing and outreach. Qualified candidates should submit a resume and cover letter with their online application at www.aei.org/jobs.

• Train new users on the Institute’s email marketing platform, Marketo, and educate existing users on marketing best practices and new or updated system features.
• Support email program creation and execution for internal departments, including setting up, testing, troubleshooting, and deploying.
• Collaborate with the customer relationship management and marketing systems team to evaluate and improve email performance, improve the marketing system’s ease of use, and ensure AEI is meeting brand and industry standards.
• Assist with marketing operations for nurture campaigns, including by scoring model setup and tracking return on investment.
• Assist with and troubleshoot the synchronization between the Marketo database and our customer relationship management system, Salesforce.
• Create, test, and deploy forms and landing pages.
• Create and maintain procedures documentation.
• Assist with setting up and implementing new email newsletters.
• Help train and manage departmental interns.

Physical requirements and working conditions at AEI:

• The employee is regularly expected to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone, and keyboard. This job requires close vision abilities due to computer work.
• The employee must be able to lift up to 30 pounds at times.
• The employee must be able to work in a confined area.
• Moderate noise (e.g., from computers, phone, printers, and light traffic) is expected.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential responsibilities associated with this position.

• A Bachelor’s degree in marketing, business, communications, or a similar field
• At least one year of experience with a marketing automation system, preferably Marketo, and a demonstrated understanding of email testing, metrics, and best practices
• Superior oral and written communication skills
• An affinity for training, presenting, teaching, and mentoring
• An organized, detail-oriented personality with strong logic, analytical, and problem-solving skills
• Microsoft Office proficiency, especially in Excel and Word
• Salesforce, HTML, Cascading Style Sheets, Adobe Illustrator, and Adobe Dreamweaver experience (preferred but not required)
• Interest in public policy and the principles of expanding liberty, increasing opportunity, and strengthening the free enterprise system