Marketing Automation Manager

We are looking for a Marketing Automation Manager (Marketo) to join our team in NYC. **This position is remote at the moment, however we will resume operations in our office once this is over, please only apply if you plan on living/moving in the NYC area in 2021.

As a Marketing Automation  you will play a pivotal role in contributing to the growth of our organization by working with our clients to create, optimize and manage sustainable and scalable marketing automation practices.

Our ideal candidate is a data-driven self-starter, who is able to combine process-oriented thinking and data analysis with creative ideation and strategy development. You love working with a creative and collaborative team, while bringing knowledge and expertise to the table.

Who we are:

NoMad Marketing is a boutique marketing operations consulting firm that works with B2B SaaS companies around the world. NoMad was founded by two marketing ops experts who had a different way of thinking and wanted to share their expertise with companies of all shapes and sizes. NoMad encourages individual thought, and applauds willingness to execute new ideas. We are a “roll up your sleeves and get your hands dirty” start-up that is rapidly growing. If you want to be surrounded by fellow marketing operations enthusiastis that spend their time pushing the boundaries of Marketo and other compatable technologies, then this job is for you. We are a small company, but we have an aggressive and calculated growth plan over the next two years; we are looking for someone who thrives in start-up world and culture that comes with it. If this sounds like you, please apply!

Initial Responsibilities

• Communicate directly with clients to transform their business needs into platform requirements.
• Oversee and execute Marketo campaigns, nurture programs, landing pages, and emails.
• Develop, monitor, test and optimize Marketo programs for all stages of the marketing and sales funnels.
• Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis; list management; and lead processes in Salesforce.com.
• Manage project timelines, ensuring that all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution.
• Perform day-to-day system maintenance and configuration of Marketo, driving improvements and employing best practices.

Follow-On Responsibilities

• Manage a team of Marketing Operations Associates
• Work with company Founders to develop Marketing Operations Training Program
• Help to identify and enhance internal business processes including sales-to-Associate handoff process and renewal communications.

Requirements

• 2+ years of experience as a power user of a Marketing Automation platform
• Demonstrated success executing marketing campaigns with expertise using Marketo, including database management; Smart List development; setup, testing, launching and scoring of campaigns and programs; and reporting on campaign analytics
• A track record of success with marketing activities, managing lead databases, reporting, creating lists, building landing pages, configuring nurture tracks and promoting events
• Knowledge of HTML for cosmetic edits and alterations