Amazon Pay is the service which offers more convenient and secure shopping experience for Amazon customers.
Amazon Pay enables customers to be able to use their shipping information and payment information such as credit card which stored on Amazon for shopping on off-Amazon sites. By this service, customers do not need to remember every single ID/password at non-Amazon sites, don't need to enter an address/credit card, and are protected by the Amazon Marketplace Guarantee. For merchants, Amazon Pay can increase their conversion rates (cart-in to complete-purchase) and acquire new members.
Since the JP launch in May 2015, more than 100,000 ecommerce sites have already implemented the service and this business is growing much faster than planned. The Amazon Pay JP Marketing team is looking for an experienced B2B, but not limited to, Marketing Manager who can play a critical role in acquiring new merchants to implement Amazon Pay on their ecommerce sites. Working with the sales team, partner team, global marketing team and other internal and external partners, this role will be responsible for digital marketing (e.g. email, paid media and website management) and campaign planning to drive new merchant acquisition. You should have a B2B marketing background and a high level of comfort working within a sophisticated set of marketing tools, enabling you to successfully manage a high volume of activity to achieve activity-based metrics.
Successful candidates have demonstrated:
- High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.
- Proven analytical and quantitative skills (including use of Excel and other software) and an ability to use hard data and metrics to support assumptions and develop project business cases.
- An ability to think big and execute methodically.
- Self-sufficiency while operating on a team.
- Willingness to be flexible and expand the scope of work behind the initial assignment.
- Networking and influencing with global and local stakeholders.
Key job responsibilities
- Build and execute an effective online marketing plan using a marketing automation tool like Pardot to drive registrations and accelerate launches.
- Execute paid media to drive awareness of Amazon Pay and generate new leads of potential merchants.
- Plan and execute new marketing activities by collaborating with internal stakeholders such as sales team, partner team, and PM team to drive registration.
- Create and optimize marketing content (email, website, landing page, etc.) by collaborating with internal stakeholders such as content marketing, PM team, and sales teams in Amazon Pay JP as well as in other locations.
- Analyze the effectiveness of the projects/marketing activities/campaigns and perform PDCA cycle.
- Automate, create mechanism and streamline marketing initiatives.
- Partner with global marketing team to import best practices and export learnings.
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience. B2B experience is must.
- Excellent communication skills in English & Japanese (at least business level English & Japanese) (written and verbal)
- Experience in content creation such as emails, web copy, landing page copy, video, etc.
- Proficient with a varied set of marketing automation and editing tools (including Pardot, HTML, basic to intermediate Excel, and image editing software).
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
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