What’s Bench? Check us out in Forbes Top 30 Under 30, The Vancouver Sun, Inc.com, Entrepreneur Magazine, the blog of Perkins + Will, The Daily Hive and our Instagram.
We're a passionate and fun group of people working hard to solve a tough problem for millions of entrepreneurs. For many small businesses, keeping up to date on their books means trading off time spent actually running their businesses. Bench solves this dilemma by taking bookkeeping off of our clients’ hands. We’ve paired sleek, user-friendly software with a team of bookkeepers to provide monthly bookkeeping at an incredibly accessible price, giving entrepreneurs the time and the confidence to run the businesses they love.
Understanding your finances should be three things: simple, effortless, and affordable. Bench solves bookkeeping for entrepreneurs. But our larger purpose expands beyond that. We’re here to help entrepreneurs understand what they want to do and where they want to go.
Bench is post Series B, capitalized by a team of Silicon Valley and New York investors. In just a few short years, we’ve grown from four co-founders to over 350 Benchmates. It’s been quite the ride so far and we’re looking for the brightest minds who love solving tough problems to join us on this incredible leg of our journey; bringing financial mastery to 1M entrepreneurs.
Why is the Senior Marketing Automation Specialist an exciting opportunity?
This role offers you a chance to make your mark on Bench Marketing Automation, a function central to the success of the business. The Marketing Automation Strategist will be responsible for owning, scaling and maintaining the Marketing Automation system at Bench, and will have a chance to develop their skills in marketing database management, marketing strategy, customer marketing and analytics. It also provides an opportunity to learn from best-in-class revenue operations, business intelligence and marketing teams.
Here are some of the things you'll be getting up to:
- Designing, building and launching email programs in Marketo
- Developing Bench’s email automation strategy in collaboration with marketing, sales, customer success and revenue operations stakeholders
- Working with the sales team and marketing analyst to continuously optimize Bench’s lead scoring model
- Working with revenue operations to enable our sales team to offer industry leading responsiveness to Bench’s prospects
- Monitoring integration between Marketo and Salesforce to ensure data integrity across systems
- Refining Bench’s lead capture strategy on the Bench.co blog and website
- Educating stakeholders on email and marketing automation best practices
- Developing and designing email campaign reporting and dashboards that enable stakeholders to make data-driven decisions on marketing automation strategy
- Maintaining the data hygiene of the marketing database
To be successful in this role, you must:
- Be energized by creating and improving processes at a system level: You are keen to make structural, scalable improvements to our marketing automation system as well as make incremental changes to enable quick wins.
- Thrive in collaborative, fast-paced environments: You are comfortable working with cross-functional stakeholders, balancing priorities and managing a constantly evolving project stack.
- Think systematically: You can effectively conceptualize and problem solve in a complex system of customers, bookkeepers, and our technology stack. You are energized by challenging problems, and are persistent/resourceful in your efforts to solve them
- Have the startup hustle: You have a strong bias for action. You are highly motivated and comfortable with change and ambiguity. You are also a team-player ready to pitch-in wherever you are needed most
You might be the person we're looking for if you:
- Have 2+ years experience in Marketing Automation (ideally including Marketo)
- Have experience working with CRM systems (ideally Salesforce)
- Have a proven ability to work in a cross-functional and fast paced environment
- Are organized, agile, and excited to work on projects with tight deadlines
- Have the ability to think strategically about Marketing Automation programs, such as lead scoring and email campaigns
- Have exceptional analytical skills and intuition, plus comfort working with quantitative and qualitative data
- Bonus points if you’re familiar with HTML & CSS
What else is great about working at Bench?
- Work with smart, highly motivated individuals on tough problems that matter
- Competitive salaries, with regular salary reviews and stock options
- Comprehensive extended benefits package that includes health, dental, and vision
- We also offer a Lifestyle Spending Allowance where you’re free to spend $125/month (or $1500 a year) on fitness activities, transit passes, and more
- Our office, in the heart of downtown Vancouver, is easily accessible via transit
- Great coffee, healthy fresh snacks, and sparkling water and local beers on tap
- Social events organized by your Benchmates, like trivia nights, game nights – or just relax at our regular Friday afternoon social events.
Sounds like the role for you? Please apply here: https://bench.co/careers/job?id=1948318&gh_jid=1948318#1948318