Our Performance Marketing Team is dedicated to crafting personalized and engaging omni-channel marketing experiences that guide customer engagement and satisfaction. By leveraging advanced platforms like Salesforce Marketing Cloud and Customer Data Platform (CDP), we design and execute seamless customer journeys across multiple touchpoints. Our team collaborates closely with cross-functional partners to ensure that every interaction is meaningful and aligned with our business objectives, ultimately enhancing the overall customer experience.
As a Salesforce Marketing Cloud Builder, on the Performance Marketing team you will be a key player in our Channel Execution Team, leveraging Salesforce Marketing Cloud to design and execute engaging, personalized omni-channel marketing experiences. Your expertise will ensure a seamless customer journey across all touch points.
Job Responsibilities:
- Design and execute marketing campaigns within Salesforce Marketing Cloud to ensure a unified and seamless customer experience.
- Develop and optimize customer journeys using Journey Builder, ensuring personalized and seamless experiences for our customers.
- Design and code responsive HTML email templates for effective communication with customers.
- Collaborate with marketing teams and other stakeholders to ensure timely execution of marketing communication across channels.
- Set up marketing automation processes to streamline repetitive tasks and improve overall efficiency.
- Actively participate in building, testing, and deploying omni-channel marketing communication to ensure smooth and effective channel execution.
- Develop comprehensive technical and functional documentation, including best practices and user guides.
Required qualifications, capabilities, and skills:
- Bachelor's degree in Information Systems, Information Technology, Computer Science, or a related field.
- Proven experience working with Salesforce Marketing Cloud and Customer Data Platform (CDP) platforms.
- Expertise in utilizing Journey Builder to create seamless and engaging customer experiences.
- Strong experience in designing and coding responsive HTML email templates for optimal display across devices.
- Comprehensive knowledge of industry best practices in designing and implementing omni-channel journeys.
- Experience working in an Agile environment and with Agile project methodologies.
Preferred qualifications, capabilities, and skills:
- Familiarity with marketing automation tools and techniques.
- Ability to adapt to evolving marketing technologies and trends.