Join a team recognized for leadership, innovation and diversity
Senior Marketing Specialist
As a Senior Marketing Specialist here at Honeywell, you will play a crucial
role in driving marketing automation and lead management initiatives. You will
be responsible for managing and optimizing the Marketing platform to support
our marketing campaigns and generate high-quality leads. Your expertise in
Marketing will enable you to develop and execute effective marketing automation
strategies, ensuring seamless integration with other marketing tools and
systems. You will report directly to our Senior Marketing Operations &
Analytics Manager and work out of our Bucharest, Romania location on a hybrid
work schedule.
In this role, you will impact our marketing operations by leveraging Marketo to
drive lead generation, nurture campaigns, and customer engagement. You will
collaborate with cross-functional teams to develop and execute marketing
automation campaigns, analyze campaign performance, and provide actionable
insights to optimize marketing strategies.
KEY RESPONSIBILITIES:
- Manage
and optimize the Marketo platform to support marketing campaigns and lead
generation
- Develop
and execute marketing automation campaigns, including lead nurturing and
customer engagement programs
- Collaborate
with cross-functional teams to ensure seamless integration of Marketo with
other marketing tools and systems
- Analyze
campaign performance and provide actionable insights to optimize marketing
strategies
- Stay
updated with the latest trends and best practices in marketing automation
and lead management
YOU MUST HAVE:
- Minimum
of 5 years of experience in marketing automation
- Strong
knowledge of Marketo platform and its capabilities
- Proficiency
in developing and executing marketing automation campaigns
- Experience
in lead management and nurturing programs
- Excellent
analytical and problem-solving skills
- Strong
communication and collaboration skills
WE VALUE:
- Bachelor's
degree in Marketing, Business, or a related field
- Marketo
Certified Expert or similar certification
- Experience
with CRM systems, such as Salesforce
- Knowledge
of HTML and CSS for email template customization
- Familiarity
with marketing analytics and reporting tools
- Ability
to work in a fast-paced, dynamic environment
We offer:
- Competitive
Salary regularly increased based on your performance.
- Enjoy
25 vacation days per year, plus extra days off for life's special events.
- Meal
vouchers.
- Flexible
benefits basket with monthly budget allocated (top up medical insurance,
life insurance, pension, vacation/ cultural).
- Medical
Insurance Plan paid by the company.
- Equal
opportunity statement
We are an equal opportunity employer and value
diversity at our company. We do not discriminate based on race, religion,
color, national origin, gender, sexual orientation, age, marital status,
veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable
accommodation to participate in the job application or interview process, to
perform crucial job functions, and to receive other benefits and privileges of
employment. Please contact us to request accommodation.
Join us now and make an impact!
#FutureShaper
#LI-Hybrid
Additional Information
- JOB ID: HRD256317
- Category: Marketing
- Relocation Tier: Not Applicable
- Security Clearance:
- Aviation Authority (FAA for US):
- Band: 03
- Referral Bonus: 1680
- Requisition Type: Standard Requisition
- US Citizenship:
- FLSA Statement:
- FLSA CODE: Exempt