Senior Analyst - Campaign Execution

JOB LOCATION: Gurgaon
QUALIFICATION REQUIRED: College Graduate / Post Graduate – B. Tech / BCA / MCA/ MBA Preferred
EXPERIENCE REQUIRED: 2-4 years
EMPLOYMENT TYPE: Full-Time
ROLES AND RESPONSIBILITIES:
• Execution of online marketing campaigns for concerned subsidiaries of a big multinational company according to briefed content.
• Usage of internal/external marketing tools for campaigns set up and execution - emails, events, online profiling, budget management and related reporting
• Daily communication with clients about campaigns preparation/approvals/launch regarding production status or application related inquiries
• Managing marketing calendars, trafficking assets and the complete client approval process
• Support clients in developing and reporting on results of their email campaigns
• Managing our clients' subscriber databases, including creating and updating their lists and segmenting data for targeted e-mail campaigns
• Implement quality assurance processes to ensure accurate and on-time campaign delivery
• Accountability for resolving client issues, proposing solutions and escalating to the appropriate person to the point of resolution

Must Have Skills 

• Understanding of overall campaign management life cycle and execution process flow • Experience in a marketing campaign management role (Customer Relationship Programs, Digital marketing tools and systems, Email Execution, Database Marketing, Campaign Analytics, List Pulls) • Expertise on any CRM based marketing tool used for emails send (preferably MARKETO)

Good to Have Skills

Marketo Certified • Data Handling and Analysis