Job Description
The Marketing Automation Lead will be a Marketo Subject Matter Expert (SME) and will be responsible for the design, testing, execution, maintenance and reporting of marketing campaigns within the Marketo platform.
Primary Day To Day Responsibilities
- Use Marketo to build, deploy and monitor critical demand generation programs, such as engagement programs, trigger and batch campaigns, email, webinar and live event programs. Activities include program flow builds, email creation, landing page creation, form creation, list uploads and data management.
- Partner with internal stakeholders to execute best-in-class Marketo programs in support of the buyer journey, including demand generation, pipeline acceleration, etc.
- Assist in data maintenance and hygiene within the automation tool and ensure accurate segmentation and targeting
- Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch
- Partner with our analytics team to deliver marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness
- Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and email laws such as CASL/CAN-SPAM
- Collaborate with marketing technology and marketing operations SMEs via Team Meetings, User Groups and other forums
Experience And Skills Requirements
- Minimum 2 years’ within the Marketo platform with proven technical proficiency & MCE certification
- Knowledge of multiple aspects of email marketing including dynamic program implementation, template coding, analysis, legislation, authentication and sender reputation systems, deliverability, and general industry trends and metrics
- Intermediate to expert knowledge of HTML, CSS, and JavaScript – specifically building emails and landing pages that are responsive, as necessary to ensure proper rendering in all major email clients and browsers, as well as on all device types
- Functional knowledge of digital marketing ecosystem, content marketing, paid and owned media, as it relates to marketing automation
- Functional knowledge of tools integrating with Marketo such as: Adobe Audience Manager, Adobe Target, Salesforce, etc.
- Self-starter and leader who is highly accountable and communicative
- Excellence in written and oral communications; strong presentation skills; highly organized with strong attention to detail
- Be able to work under a fast paced, deadline focused environment and manage multiple projects across more than one client and/or group
AT MRM, RELATIONSHIP IS OUR MIDDLE NAME.
MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results.
We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.
Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?
If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s):
- Ideas power everything
- We’re Better Together
- We’ll figure it out
- Complexity can be managed
- It only counts if we deliver
- Technology is magic
MRM is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.
NO THIRD PARTY RESUMES ACCEPTED.
MRM is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
If You Require Reasonable Accommodation For Any Part Of The Application Process Or Hiring Process, Please Submit Your Request Through One Of The Following Methods Listed Below
- Dedicated fax 801.257.4412
- Dedicated email
- US mail
- Dedicated phone – 801.257.7700: DISABILITY ACCOMMODATION REQUESTS ONLY