Marketo Campaign Analyst (Demand Generation)

Marketo Campaign Analyst (Demand Generation)

Reporting to the Demand Generation Supervisor, you will be responsible for managing B2B marketing campaigns in Marketo. You'll collaborate with various marketing team members to acquire assets and media content to build, execute and optimize campaigns in order to analyze and influence purchase plans.

What You'll Be Doing:

• Maintain the overall organization of Marketo
  • reviewing new lead data points
  • managing data completeness and accuracy 
  • ensuring leads are synced between Marketo and SalesForce
• Build and maintain Marketo programs to meet the needs of marketing and sales initiatives
• Coordinate email program deployments (including gathering, testing and deploying
  assets) from Marketo
• Assess the effectiveness of reporting across MAP, CRM, and 3rd -party providers to align performance data from external paid acquisition channels 
• Build, maintain, and update dashboards and reports from various platforms in technology stack, communicating performance to key stakeholders in the organization
• Manage the lead lifecycle in collaboration with the sales organization, including the forecast, routing and track of progress with lead follow-up

• Post-secondary education in Marketing or Business Administration
• 1-3 years of experience working with Marketo and CRM platforms (preferably SalesForce). Certification is a strong asset
• Ability to utilize marketing automation tools such as Marketo or Hubspot to report performance and manage attribution
• Experience working with business stakeholders in defining project requirements, including automations, KPIs and success metrics
• Strong analytical skills to understand and populate data points in order to drive business decisions 
• Excellent project and process management skills 
• Ability to manage time and balance multiple campaigns and requests for reports

• WHAT’S IN IT FOR YOU

   

  BENEFITS

  • Comprehensive health coverage plan that includes medical, dental and vision
  • Life insurance, disability and wellness programs
  • Vacation, Paid Personal Time and Sick days
  • Matching RRSP contribution & Profit Sharing Program
  • Tuition Assistance Program for professional continuing education
  • Discounts on Canon products, retailers, memberships and more!

   

  EMPLOYEE PERKS
  

  • On-site cafeteria and outdoor patio
  • Employee gym and fitness centre
  • Employee referral program
  • Executive-Hosted BBQ
  • Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products.
  • Community involvement