As a Vice President, Lead Generation, Marketing Strategy Lead within the Global Small Business Organization, you will be responsible for driving results through our US and Canadian inside sales channel by conceptualizing and implementing lead nurture and activation/onboarding campaigns and lead funnel optimization. You will work closely with sales teams, manage B2B acquisition marketing programs, launch and manage email automation programs, and develop compelling content and messaging. This role provides an opportunity to be entrepreneurial within an established, well-respected company, and to make a significant impact on our small business customers across the US and Canada.
The Global Small Business Organization – a division of Merchant Services -- is an innovative leader in serving Small Business clients through banking, payments and lending products and services. We take a client first approach in developing solutions that help our more than 5 million small business customers across the US and Canada to start, run and grow their businesses. We are a leader in the Small Business segment employing innovative product strategies, such as our recent launch of Chase Business Complete Banking with QuickAccept. Together, J.P. Morgan and Chase hold the #1 position in payments market share -- both in number of transactions and volume -- processing over $1.5 trillion in volume each of the last five years and over 50% of ecommerce transactions in the U.S.
Job responsibilities:
- Devise, launch and optimize marketing automation programs and experiments to increase lead conversion, bring more marketing qualified leads (MQLs) into the sales funnel, increase newly boarded client activation rates, and improve the onboarding experience (in partnership with the Marketing Delivery team, Martech team, and others who will help with execution)
- Develop content for use in content-driven lead generation and nurture programs (both directly and by working with internal and external agencies)
- Form deep understanding of our sales funnel and customer journey, and develop recommendations to improve our marketing programs and how we bring products to market based on this understanding
- Launch advanced lead scoring in partnership with Marketing Analytics, Sales and other functions
- Closely track sales channel performance, activation rates, and more; Develop and run with recommendations to achieve goals
Required qualifications, capabilities, and skills:
- Experience devising and managing B2B acquisition and/or engagement/lifecycle marketing programs, ideally targeting small and medium businesses (SMBs)
- Previous experience launching and managing email automation programs, such as lead nurture and lifecycle marketing campaigns (as the strategic lead, not necessarily the implementation lead)
- Experience with content development – You are an incredible storyteller and copywriter, who can take product, customer, and business information and turn it into compelling content and messaging
- Previous experience working closely with inside sales teams – You are a relationship builder who can embed themselves into the sales organization
- Hands on experience using Salesforce
- Experience with email marketing channel and email automation tools / platforms (e.g., Marketo)
- Analytically minded with a natural curiosity and interest in experimentation and constant iteration and improvement
- 7+ years of relevant professional experience
- Bachelor’s degree in Marketing, Communications, or related field
Preferred qualifications, capabilities, and skills:
- Able to prioritize and collaboratively make decisions by getting to the root of what will drive the most impact and separating signal vs. noise
- Experienced in working with creative agencies to develop outstanding content
- Customer centric mindset with the ability to predict how customers will react to various content and messaging
- Thrive in an environment that is one part big company and one part startup
- Lead scoring experience
- Hands on experience with Marketo is a plus but not required
- Hands on experience with Salesforce Marketing Cloud is a plus but not required