People.ai accelerates enterprises’ growth through the power of AI. With the industry’s only Revenue Intelligence System, People.ai frees all customer-facing teams, including sales, marketing and customer success from manual data entry by automatically capturing all contact and customer activity data, dynamically updates CRM and other systems of record and provides actionable intelligence across management tools to realize the full selling capacity of the Enterprise. Some of the world’s best brands are leveraging People.ai to transform their business, including Lyft, New Relic, MuleSoft, Okta, Tanium, and Zoom to name a few.
The role of the Marketing Operations Manager is to establish and maintain scalable processes for marketing campaigns, work with all go-to-market teams on demand generation, pipeline acceleration, and reporting, and collaborate with the product team on developing People.ai for marketers.
Responsibilities
- Manage and develop the marketing tech stack and related systems, including administrative management of Marketo, Salesforce, Outreach, and the corporate website. Manage associated 3rd party vendors and vendor negotiations.
- Assist marketing team operationally in the end-to-end execution of all projects, including but not limited to direct mail, online retargeting, and private hosted dinner campaigns.
- Support demand generation team through appropriate strategy, attribution models, and funnel optimizations to exceed targets.
- Build strong relationships with sales teams, sales management, and customer success to ensure a consistent process and criteria for pipeline and opportunity handoffs between marketing, LDR and Account Executives.
- Establish and train go-to-market teams on scalable marketing processes, including lead follow-up procedure, best practices for campaign creation in Salesforce, and how to report on form fills, with appropriate documentation.
- Collaborate with sales operations and business intelligence teams to drive lead/pipeline reporting and goal-setting for the executive team.
- Develop reporting standards for all marketing-created activities and outcomes and use this data on campaign effectiveness and ROI to identify pipeline growth opportunities and make recommendations for improvement.
- Work with product and engineering teams on testing and developing the People.ai product for marketing-specific use cases.
Requirements
- Proven track record of successfully implementing and guiding marketing operations strategy and reporting.
- Experience working cross-functionally (sales, analytics, demand generation, BI, etc) on campaign execution.
- Ability to track and evaluate measures of marketing and go-to-market success analytically.
- Understanding of the marketing funnel and sales pipeline motions.
- Admin experience within Marketo, Salesforce, Outreach (or equivalent sales development software), and CMS systems.
- Proficiency in Excel, and prior experience with Tableau or SQL.
- Large scale organizational and project management skills and attention to detail; ability to manage multiple priorities and tasks simultaneously cross-functionally.
- Knows and understands demand generation activities and can contribute ideas, best practices, and recommendations.
- Strong work ethic and ability to multi-task across very different projects (creative, analytical, etc).
- Must be metrics and data-driven in decision-making and able to present information in an engaging and convincing manner to internal and external stakeholders.
- Limitless energy to enthusiastically tackle and achieve significant growth goals and objectives in this growing market.
- Experience working with multiple go-to-market departments or teams simultaneously.
Founded in 2016 and based in San Francisco, People.ai is backed by Y Combinator and Silicon Valley’s top investors, including Andreessen Horowitz and Lightspeed Venture Partners.