Director Digital Marketing

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Director of Digital Marketing

Honeywell is hiring a Director of Digital Marketing based out of Bangalore (India).

As the Director of Digital Marketing for Honeywell Building Automation, you will be responsible for leading and executing digital marketing strategies to support demand generation, digital marketing campaigns, sales collateral and events. You will play a critical role in leveraging marketing and sales technology to create and optimize campaigns in support of business goals.

You will report to our VP of Marketing and lead our Digital Marketing team.

In this role, you will impact the success of our business by:

·       Developing the digital marketing vision and strategy for Building Automation in support of the business’s goals and KPIs, given current budget

·       Building, leading and managing a team of digital marketing professionals specialized in key channels including SEO, paid search, programmatic advertising, social media/influencer marketing, and email marketing

·       Leading the relationship with IT to ensure our website is high quality, SEO optimized, fully functional and customer centric.

·       Developing and implementing digital marketing strategies to drive brand awareness, customer engagement and leads.

·       Managing and optimizing digital marketing campaigns across various channels, including but not limited to social media, search engine marketing, programmatic display advertising, and email marketing

·       Analyzing and reporting on the performance of digital marketing campaigns, providing insights and recommendations for improvement

·       Driving optimization and scale our campaigns through a hypothesis-driven test and learn approach

·       Collaborating with cross-functional teams to ensure alignment and integration of digital marketing initiatives with overall marketing and business objectives

·       Directing the work and prioritization of content management, design, social and paid media through close collaboration with our Creative and Content team

·       Working with customer and digital marketers to determine budgets and drive digital budgetary compliance

As a people leader at Honeywell, you will also have the following responsibilities:

·       Developing and supporting your team of digital marketing professionals, providing guidance, coaching, and mentorship to help them perform at their best

·       Identifying and developing successors within your team, fostering a culture of growth and career development

·       Driving employee engagement and retention through effective communication, recognition, and opportunities for professional growth

·       Fostering an inclusive and collaborative team environment, promoting diversity and ensuring equal opportunities for all team members

·       Building a strong and diverse team by recruiting top talent and promoting a culture of excellence

KEY RESPONSIBILITIES:

·       Lead the UX and CX of our Building Automation website

·       Improve the customer satisfaction of our Building Automation website

·       Drive traffic to our website in support of lead generation, relationship building and new revenue

·       Manage our marketing technology stack including but not limited to Customer Data Platform (CDP) and Marketo

·       Develop and execute digital marketing strategies to drive brand awareness, customer engagement and demand

·       Manage and optimize digital marketing campaigns across various channels

·       Analyze and report on the performance of digital marketing campaigns

·       Collaborate with cross-functional teams to ensure alignment and integration of digital marketing initiatives

PEOPLE LEADER RESPONSIBILITIES:

·       Develop and support your team of digital marketing professionals

·       Identify and develop successors within your team

·       Drive employee engagement and retention

·       Foster an inclusive and collaborative team environment

·       Recruit top talent and promote a culture of excellence

YOU MUST HAVE:

·       Bachelor's degree in Marketing, Business, or a related field

·       8+ years of total experience in digital marketing, with a focus on B2B marketing

·       3+ years at a digital marketing or media agency

·       Proven track record of developing, executing and optimizing successful integrated digital marketing strategies and campaigns

·       Experience and success driving results through SEM, social media, programmatic, and email marketing

·       Ability to lead the development and optimal usage of our growing marketing technology stack

·       Strong analytical skills and ability to derive insights from data

·       Excellent communication and collaboration skills

WE VALUE:

·       Master's degree in Marketing or a related field

·       Familiarity with applying AI to digital marketing applications

·       Experience in the building automation industry is a plus but not required

·       Knowledge of creative and content best practices

Additional Information

• JOB ID: req482840
• Category: Marketing
• Relocation Tier:
• Security Clearance:
• Aviation Authority (FAA for US):
• Band: 04
• Referral Bonus: 30000
• Requisition Type: Standard Requisition
• US Citizenship:
• FLSA Statement:
• FLSA CODE: Exempt