In any marketing automation environment, there is the stakeholder who owns the strategy and the message and there is the production lead/team, who owns the execution. At our client, there is a role in between who serves to translate the strategic needs into the production directives. Activation Managers are part Production, part project manager, part strategic partner.
A successful Activation Manager has deep marketing automation experience and is Marketo certified, as pressure testing and QAing are a part of the role, but most of the role is performing as a liaison between stakeholders so that the production team can focus on campaign success. The right person for this role loves to problem solve, is highly organized, patient, and clever. The candidates who have done best in this role have been both the marketing stakeholder and the production lead in past lives and are sensitive to the needs of each, have a kind and reassuring demeanor, and the skills to be a trusted point of contact for the client.
Essential Responsibilities, include but are not limited to:
Marketing Automation
- Execution: Working directly with key stakeholders, it will be necessary to understand the requirements for success. You will be consultative and act as a conduit to manage effective, organized and on-time campaign launches. You will proactively manage and guide campaigns through the production process. You will work cross-functionally, including partnering with other vendors, in the production of campaigns and launches, while performing proofing and performance quality assurance on work products. You must manage tight deadlines and turn around times while ensuring clear and concise communication throughout the process.
- Advisor: We are a consultative services organization. Our team members function as trusted marketing automation advisors to our clients and are relied upon to identify areas of improvement and optimization.
Minimum Knowledge, Skills and Abilities (Must Haves):
- 4+ years of post-graduate, professional experience in a marketing
- 2-3 years of admin level marketo experience with Marketo certification
- 2-3 years of Salesforce experience
- Experience working with enterprise companies
- Excellent written and verbal ENGLISH communication skills. Effectively communicate, and demonstrate confidence and emotional intelligence to team members and leadership, in the organization and with our clients.
- Must be able to work in an assigned client office location.
- Strong history of building relationships across organizations and clientele with a diplomatic, solutions-oriented approach to decision-making and communication
Nice to Haves:
- Highly analytical, with a track record of being a strong problem solver
- Presenting to business stakeholders, and driving value for the business
- Experience with nurture campaigns and webinars
Who thrives with us:
- People who want to learn, but are self motivated in learning from their projects
- People who enjoy the really hard problems
- People who enjoy having too much vs. too little to do
- People who like creating from nothing ( We still need a lot built to support our growth)
- People who understand how to build and maintain relationships with their coworkers and their clients
- People who like making others successful and understand the value of that as much as making themselves successful
- People who leave their ego at home and really enjoy working with other brilliant people
- People who not only can thrive in ambiguity but prefer informing frameworks and structures themselves.
About Marvel Marketers:
Marvel Marketers (www.marvelmarketers.com) is a global Marketing Automation, Digital Marketing, Experience Management and ABM Consultancy. Our clients are sophisticated so we only hire the best to keep up and add value along the entire Digital Marketing Maturity Curve. We also partner strategically on custom digital marketing roles to help support all areas of our client's Digital Marketing Strategy.
As we continue to grow and expand our service offerings, we are looking for the best and brightest to join our team. If you applied for a previous role, apply again! Our needs continuously change and evolve.