Email Marketing Automation Manager

Who we are looking for: 

We are seeking a Marketing Automation Manager to execute global end-to-end lead nurture programs with email at their core. You will build integrated programs utilizing our cutting-edge marketing technology stack -- building emails, developing workflow rules and creating & maintaining email nurtures to the latest best practices. You are a dynamic marketer with a can-do attitude who will continuously test, propose and execute on optimizations to improve performance and efficiency.

You will be a key member of the demand generation, results-driven marketing team working to develop, deploy and manage nurture programs using Marketo. You will report to the Director of Digital Marketing.
 

 What you will do:  

• Plan and implement trigger-based nurturing programs (with emphasis on email) in Marketo
• Create segments for marketing programs based on buyer personas 
• Design programs aligned to the buyer’s journey thru the sales funnel
• Convert business and technical messaging into short, compelling copy for email and landing pages
• Utilize segmentation, automation, and customization to drive engagement improvements
• Oversee flawless delivery of messages, troubleshooting issues and implementing changes to avoid future impact.
• Deploy A/B testing initiatives to increase retention and conversion metrics
• Coordinate program execution collaborating with and supporting the extended marketing team 
• Measure success against industry benchmarks and iterate strategies and tactics to improve programs over time
• Invest time in research and continue learning to drive the latest innovations into our email programs  

What it takes:  

• 5 to 7 years of hands-on Marketo experience building lead nurture programs
• Strategic thinker and hands-on executor
• Outstanding writing skills with proven success creating compelling marketing copy
• Ability to work independently with minimal direction
• Powerful project management skills
• Strong knowledge of Demand Generation and Marketing 
• Exceptional team player 
• Thrive in a fast-paced environment 
• Passion for metrics, data, and process 
• Certified (or able to become certified) on Marketo platforms and applications
• HTML/CSS skills are a PLUS
• Bachelor's degree in Marketing or Business preferred