Request for Proposal (RFP)
Marketo Operations Consultant
Issued by: Natural Habitat Adventures
Date of Issue: February 21, 2025
Proposal Due Date: March 7, 2025
Submit To: megank@nathab.com
INTRODUCTION
Natural Habitat Adventures is seeking an experienced Marketo Operations Consultant with advanced expertise in Marketo to collaborate with our digital marketing team. The selected consultant will be responsible for optimizing marketing automation workflows, enhancing MarTech stack integrations, and maintaining data integrity to ensure smooth system operations. This remote-friendly opportunity is ideal for a technically skilled professional with a passion for streamlining processes and delivering impactful results.
Natural Habitat Adventures has been a leader in sustainable nature travel for over three decades, offering life-changing journeys to the world’s most incredible natural destinations. As a certified carbon-neutral travel company and a partner of World Wildlife Fund, we are committed to conservation and inspiring travelers to connect with the natural world.
While we envision working with an individual collaborator for project-based work, we are open to partnering with an agency if their approach aligns with our needs and goals.
PROJECT OVERVIEW AND SCOPE OF WORK
The selected consultant will be expected to:
Apply Marketo Expertise to:
- Leverage deep knowledge of Marketo's advanced functionalities to support marketing automation and nurture strategies.
- Streamline processes, troubleshoot technical issues, and execute a wide range of technical tasks and projects.
- Provide guidance and hands-on support to maximize platform capabilities.
Engage in Strategic Collaboration by:
- Partnering with the Director of Digital Marketing to align daily operations with strategic enhancements.
- Contributing to the development and execution of technical strategies to improve long-term performance.
Focus on System Optimization and Troubleshooting to:
- Optimize syncing of custom audiences for AdBridge integrations.
- Assess segmentation and nurture program setups to improve efficiency and engagement.
- Address technical complications such as race conditions and workflow conflicts.
- Develop strategies to minimize system bottlenecks and maintain process integrity.
- Investigate and resolve Munchkin tracking performance issues.
Manage Landing Pages and Webform Data by:
- Designing responsive, mobile-first landing pages aligned with brand standards.
- Developing creative solutions for processing webform data using JavaScript, JSON, APIs, and/or webhooks.
Enhance Analytics and Reporting to:
- Improve campaign tracking, reporting, and KPI visibility within Marketo.
- Provide actionable insights to support data-driven decision-making.
Oversee Asset Management and Documentation by:
- Auditing existing Marketo assets and conducting cleanup and archiving.
- Creating detailed written and visual documentation to support scalability and team-wide knowledge sharing.
REQUIRED SKILLS AND QUALIFICATIONS
The ideal consultant should possess the following:
- Minimum of 5+ years of experience in Marketo with proven success in implementing and optimizing its functionalities.
- Adobe Marketo Expert- or Master-Level Certification preferred.
- Strong attention to detail with the ability to audit and troubleshoot complex processes.
- In-depth knowledge of digital marketing nurture strategies and best practices.
- Experience in building and editing Marketo assets (landing pages, emails, programs, smart lists, campaigns, and webforms).
- Competency in HTML and responsive design.
- Advanced proficiency in JavaScript, JSON, APIs, and webhooks.
- Experience in resolving technical challenges including race conditions and workflow conflicts.
- Familiarity with Munchkin tracking and associated opportunities.
- Strong problem-solving, communication, and collaboration skills.
- Background in MarTech, marketing automation, or related fields.
PROPOSAL SUBMISSION REQUIREMENTS
Interested candidates should provide the following:
Candidate Background
- Brief history and expertise relevant to the project.
Approach and Methodology
- Detailed plan for executing the tasks outlined in the scope of work.
Relevant Experience
- Case studies or examples of past projects with similar scope.
Cost Proposal
- Detailed pricing breakdown, including hourly rates, project fees, and any other associated costs.
- Preferred pricing structure (e.g., project-based costing, hourly rates, or a hybrid model).
- If proposing hourly rates, include details on how hours will be tracked and reported, as well as any applicable minimum or maximum hour commitments.
References
- Contact details of at least two references from previous clients.
EVALUATION CRITERIA
Proposals will be evaluated based on the following criteria:
- Demonstrated expertise in Marketo and relevant technologies.
- Alignment of proposed approach with project goals.
- Past experience and references.
- Cost-effectiveness of the proposal.
PROPOSAL SUBMISSION DEADLINE
All proposals must be submitted electronically by March 7, 2025, to megank@nathab.com.
CONTACT INFORMATION
For any inquiries regarding this RFP, please contact:
Megan Koelemay
Director of Digital Marketing
megank@nathab.com
We look forward to receiving your proposal and partnering with a highly skilled consultant to enhance our marketing automation operations.