Group Manager, Content Strategy and Communications

Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Group Manager, Content Strategy and Communications is a key leadership role in the Global Employee Communications and Talent Marketing teams. We are looking for a storyteller who has experience in delivering content strategies that compel, excite, and attract the best future employees, and drive connection and belonging for our current employees. As the managing editor across our flagship content channels, you will bring our corporate narrative to life by crafting, editing, and commissioning content that is creative and authentic, and told through the lens of our people — employees, community and customers.

This role also requires an adventurous channel strategist — excited to evolve existing channels in new and innovative ways, using Adobe’s own products and AI to reinvent how we connect, engage, and personalize communication at scale. You will use data to guide content and channel decisions, and communicate insights to partners and leadership teams.

This role requires a creative and strategic problem solver with a strong point of view, who is data-driven and passionate about leading and mentoring teams.

What You'll Do

• Compelling storytelling!
• Establish and communicate the strategic approach for employee brand content, including positioning and aligning content strategies to our organization’s priorities.
• Build an innovative and creative channel strategy that highlights our own products.
• Set and lead clear targets for engagement strategies and acquisition initiatives. Track, measure, and analyze content performance to ensure strategic alignment and performance.
• Engage with collaborators across the Global Marketing Organization to align to our broader narrative, strategy, and content engine and integrate coordinated programs and campaigns across PR, the Social Team, the Executive Communications Team, the Corporate Social Responsibility Team, plus Brand Strategy and Brand Studio teams.
• Collaborate with leads across the Employee Communications Team to find and amplify impactful content from across Adobe, aligned to our priorities and editorial pillars.
• Partner closely with regional Talent Marketing leads and the Global Talent Acquisition Team to craft a content strategy that aligns to their targets, priorities, and campaigns.
• Work with the Social Team to build employee brand social campaigns and employee amplification on social networks.
• Run editorial meetings and lead agency and vendor support for content creation.

What you need to succeed

• Executive presence and shown ability to influence cross-functional teams.
• Innovative thinking, not afraid to push Adobe in new directions.
• Exceptional communication capabilities, both written and verbal, with the ability to articulate complex issues, strategies, and briefs clearly.
• Expertise in both traditional and emerging media and channels.
• Proficient in adapting to new technologies like AI and immersive media.
• Deep understanding of content dynamics across various media types, including images, video, and audio.
• Expertise in developing and driving content strategies, with a focus on evolving a single narrative across multiple audience.
• Expertise in operational analytics with an ability to apply data-driven decision-making.
• Exceptional leader, capable of empowering and inspiring teams, encouraging trust, accountability, and shared success.
• Strong operational skills and problem-solving abilities.
• Inherent curiosity, strong ethical judgment and cultural sensitivity.
• At least 10 years of leadership experience.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.