Email Marketing Specialist

Summary: 
Are you looking for a Great Place to Work, where you can make a difference?  Come join the MDVIP Marketing team, based in Boca Raton, Florida.  We are expanding our digital marketing team by adding an Email Marketing Specialist, who will focus on executing marketing email campaigns to drive sales, brand affinity and customer retention to enhance our customer’s experience. You will be responsible to develop automated email campaigns, ensuring email requirements are met, while using best practices for campaign execution and brand standards.  

The qualified candidate is a detail oriented professional, focused on ensuring high standards and quality execution. Certifications for Google Analytics, Marketo, or other relevant Email Marketing Certifications are preferred, but not required.  Candidate must be willing to achieve certification in Marketo within the first year of employment.

Essential duties: 

• Implements all email campaigns using Marketo (or comparable product) including HTML code, copy, appropriate tracking, testing, maintaining all appropriate documentation, and all other portions to prepare an email for deployment.
• Monitors performance through implementation of A/B testing and reviews overall campaign performance, generating recommendations for ongoing improvement.
• Makes adjustments to correct email errors during testing to ensure best customer experience.  Uses a variety of advanced tools to ensure consistency across all email platforms.
• Works with stakeholders and internal teams during email development to ensure all email campaigns meet brand guidelines and imitative goals.
• Responsible to monitor and advise on email performance trends.

This job profile is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Qualifications: 
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience/Knowledge:   
Associates degree (A.S.) in Marketing, Graphic Design, Website Development, Business or similar/relevant discipline from two-year college or university and two years Email Marketing experience in a corporate role or equivalent combination of education and experience where two years related experience equals one year of schooling.  
Has an understanding, and previous experience developing, testing, implementing, and optimizing email marketing campaigns across a variety of audiences.   

• Full understanding of the developmental factors that are critical to a successful email, including HTML specific skills.
• Experience using email marketing platforms or marketing automation tool is required.  Understands core concepts behind email marketing and experience working with a graphical email editor or coding editor 
• Proficient in appropriate marketing automation and/or email marketing tools is necessary, including HTML Development tools (Dreamweaver, Marketo, Marketing Automation)