We are seeking to expand our team with a talented and experienced marketing leader who will help define, execute, and optimize our new merchandising and art program including strategy, associated fixtures, and creative application.
As a Marketing Strategy Lead within Consumer Bank Marketing, you will be part of our high-profile branch transformation initiative, which is essential to helping us maintain strong quality control in our branches as we continue to scale our new merchandising strategy, art program and fixtures. You will be working with our agency and other partners in real estate, campaign management and the branches, this role will be part of a multidisciplinary team to ensure we deliver best-in-class customer experiences.
Job responsibilities
- Oversee branch merchandising fixture placement and optimization, ensuring adherence to documented standards and evolving standards as necessary
- Review and optimize floor plans for merchandising and art
- Work with agency to identify themes/issues they find in post-installation merchandising to ensure it complies with approved floor plans
- Work with the agency to ensure creative is appropriately installed and that branch managed content meets our creative and controls standards
- Oversee agency’s on-site coaching with branch staff to help them better execute merchandising, particularly for branch managed content
- Document and evolve floor plan standards for each branch type
- Execute and evolve new branch artwork strategy
- Manage cost and resources effectively, identifying better ways of executing efficiently and eliminating unnecessary bureaucracy
- Promote a strong controls environment to evaluate, manage to our current controls and procedures; develop preventative processes to strengthen our framework
- Prepare for and present strategy and program performance to senior leadership
- Travel occasionally to conduct on-site branch visits
Required qualifications, capabilities, and skills
- 4-year degree in Marketing, Retail or Business Management
- 7+ years of marketing experience, including either working at or with external marketing agencies or as part of a retail organization
- Develops strong partnerships; leads through collaboration; recognized as a team player
- Proven ability to take initiative, influence others, and achieve results
- Experienced in marketing strategy and campaign program management
- Strong analytical, problem solving and planning skills
- Excels at managing multiple initiatives simultaneously within tight deadlines
- Excellent written and verbal presentation skills – especially for C-suite audiences
- Highly proficient in Microsoft Excel and PowerPoint
Preferred qualifications, capabilities, and skills
- Highly curious and never settles for good enough – experienced in developing and executing test and learn plans
- Experienced in delivering end-to-end customer experience to ensure excellence throughout
- Faces facts, acts on issues quickly, removing roadblocks, eliminating unnecessary bureaucracy and learning from mistakes
- Demonstrates effective management of details and financials
- Understands and applies proactive risk mitigation, manages through issues and escalates appropriately