Marketing Operations Consultant

NoMad Marketing | New York, NY, United States

Posted Date 4/18/2024
Description

We are looking for a Marketing Operations Consultant to join our client services team.

As a Marketing Operations Consultant you will play a pivotal role in contributing to the growth of our organization by working with our clients to create, optimize and manage sustainable and scalable marketing automation practices.

Our ideal candidate is a data-driven self-starter, who is able to combine process-oriented thinking and data analysis with creative ideation and strategy development. You love working with a creative and collaborative team, while bringing knowledge and expertise to the table.

Who we are:

Nomad is a boutique marketing operations consulting firm that works with B2B SaaS companies around the world. Nomad was founded by two marketing ops experts who had a different way of thinking and wanted to share their expertise with companies of all shapes and sizes. Nomad encourages individual thought, and applauds willingness to execute new ideas. We are a “roll up your sleeves and get your hands dirty” start-up that is rapidly growing. If you want to be surrounded by fellow marketing operations enthusiastis that spend their time pushing the boundaries of marketing automation and other compatable technologies, then this job is for you. We are a small company, but we have an aggressive and calculated growth plan over the next two years; we are looking for someone who thrives in start-up world and culture that comes with it. We're a collarbative team that values teamwork and operates with a team first mentality. We do not work with a**holes, both clients and team members, and work extremely hard to protect our culture.

 

Initial Responsibilities

  • Communicate directly with clients to transform their business needs into platform requirements.
  • Oversee and execute Marketo/Hubspot/Pardot campaigns, nurture programs, landing pages, and emails.
  • Develop, monitor, test and optimize Marketo/Hubspot/Pardot programs for all stages of the marketing and sales funnels.
  • Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis; list management; and lead processes in Salesforce.com.
  • Manage project timelines, ensuring that all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution.
  • Perform day-to-day system maintenance and configuration of Marketo/Hubspot/Pardot, driving improvements and employing best practices.
  • Monitor Slack and own communication with clients, including ad-hoc Zoom meetings and weekly check ins.

 

Follow-on Responsibilites

  • Salesforce administration of client's instance
  • Implementation and migration of marketing automation platforms for current or new clients
  • Implementation and administration of new platforms for current clients
  • Own and operate AMB platforms such as Bizible and Terminus
  • Build and present data models including attribution reporting, marketing performance, and MQLs
  • Create training programs for clients/stakeholders and new Nomad employees

 

Requirements

  • 2+ years of experience as a power user of either Marketo, Hubspot or Pardot
  • Demonstrated success executing marketing campaigns with expertise using Marketo/Hubspot/Pardot, including database management; Smart List development; setup, testing, launching and scoring of campaigns and programs; and reporting on campaign analytics
  • A track record of success with marketing activities, managing lead databases, reporting, creating lists, building landing pages, configuring nurture tracks and promoting events
  • Knowledge of HTML for cosmetic edits and alterations
  • Desire to learn and grow within the marketing operations function
  • Excellent communicator - we talk to our clients daily and great communication skills are essential to this role

 

Benefits

  • Top of the line health, dental and vision insurance
  • MTA stipend
  • Gym Membership stipend
  • 401k Plans
  • Unlimited Vacation
  • Catered Lunch
  • Annual Company Retreat (its fun we promise!)
Level of Marketo certification required
None

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