Marketing Operations Manager

Button | New York, NY, United States

Posted Date 11/16/2024
Description
As a Marketing Operations Manager at Button, you will build operational excellence on the marketing team through technology, training and communication. You will own and optimize our MarTech Stack, including administering Marketo, training teammates on best practices, and identifying new marketing technology platforms. You will lead programs to manage current and new privacy policies (GDPR, CCPA, etc.), and drive spend efficiency across marketing programs. You will work closely with all members of the Marketing Team, and partner closely with the Revenue Operations Team, Sales, and Partner Success.

AS A MARKETING OPERATIONS MANAGER YOU WILL:

    • Own, manage, and optimize our Marketo instance, including developing new programs, optimizing lead scoring methodologies, and providing reporting on key metrics. 
    • Develop training and documentation to foster Marketo adoption and best practices across the team. 
    • Identify and implement additions or modifications to our Martech stack to enhance efficiency. 
    • Establish and execute the marketing strategy for current and new privacy policies (GDPR, CCPA, etc) to ensure all marketing programs are compliant. 
    • Support budget creation and review allocation to drive spend efficiency across all marketing programs.

WE LOOK FOR TEAMMATES WHO HAVE:

    • A wealth of Marketo and Salesforce  expertise, and a drive to build automation and efficiency for all marketing programs. 
    • Enjoyed championing marketing automation and other marketing systems among the Marketing Team and cross functionally. 
    • An analytical, operations mindset and a passion for the numbers.
    • A knack for thinking quickly and strategically while balancing multiple priorities and deadlines. 
    • A positive, can do attitude and willingness to take on tasks great and small to deliver success.
Type
Full time
Level of Marketo certification required
Marketo Certified Associate (MCA)

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